Key Responsibilities:

• Plan and Execute BTL Campaigns: Design and implement BTL marketing  activities such as road shows, mall activations, RWA (residential welfare association)  activities, test drive events, dealership-level promotions, and local sponsorships.
• Lead Generation: Strategically drive customer engagement to generate quality leads  through targeted offline campaigns.
• Event Coordination: Manage logistics, vendors, and staff for on-ground activations;  ensure timely setup, execution, and teardown.
• Dealer Support: Collaborate with dealerships to execute hyper local marketing  strategies and ensure brand compliance in promotional activities.
• Market Research: Gather customer insights and competitor intelligence through on ground surveys and interactions.
• Brand Visibility: Increase presence in targeted geographies via flyers, standees,  hoardings, local media, and branding collateral.
• Reporting: Track ROI of all BTL campaigns and provides timely performance  reports to the marketing team.
• Compliance & Quality Control: Ensure all activities comply with brand guidelines  and maintain high execution standards.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of experience in BTL marketing, preferably in the automobile industry or  FMCG/retail.
• Strong project management and vendor coordination skills.
• Excellent communication and negotiation abilities.
• Knowledge of local markets and customer behaviour.
• Willingness to travel frequently and work weekends or extended hours during events.

Benefits:

• Competitive salary and performance-based incentives.

• Health insurance and wellness programs.

• Opportunities for professional development and career growth.

• Friendly and supportive work environment.

• Paid time off and holiday leave.